Edison Prep: A North Atlanta Star Sponsorship Case Study
Sponsorship case study · September–October 2026
A month beside the stories our readers came to read
For the past month, Edison Prep has helped support North Atlanta Star’s independent journalism as our exclusive publication sponsor. Its messages introduced readers to SAT and ACT preparation, private tutoring, group classes and free practice tests, with different routes for families nearby and those looking for online help.
Thank you, Edison Prep. We appreciate your support for the reporting we bring readers each day—and the opportunity to introduce your services to them.
The campaign runs September 24–October 26, 2026, across North Atlanta Star and Sun Belt America. The figures below cover September 24–October 24, the last complete day included in this snapshot. They are not the final campaign totals.
Source: North Atlanta Star’s campaign tracking, September 24–October 24, 2026, using Eastern-time reporting dates. Snapshot prepared October 25.
Several messages, each with a next step
A family comparing the SAT and ACT could follow a free-practice-test message. A parent looking for individual support could explore private tutoring. Other placements introduced group classes and sent readers directly to the relevant service.
Local messages described in-person and online options. Sun Belt messages emphasized services families could use from home. Display messages and article notices kept Edison Prep visible in different parts of the reading experience, alongside a promoted business listing and selected reader tools.
Explore Edison Prep’s test-preparation options →
Where the response came from
Display placements accounted for 739 of the 833 tracked clicks. The placement below the site header recorded the largest click total: 597 clicks from 90,613 impressions. Article calls to action added 92 clicks. These figures describe this campaign’s delivery; placement volume and audience can vary from campaign to campaign.
| Placement group | Impressions | Clicks |
|---|---|---|
| Display messages | 109,813 | 739 |
| Article calls to action | 52,809 | 92 |
| Business listing | 2,464 | 2 |
| Reader tools and Homefront | 97 | 0 |
| Total | 165,183 | 833 |
What the numbers mean
An impression is a recorded exposure to a campaign placement, not a unique person. One reader can see several placements or return on another day. Clicks are recorded interactions with campaign links, not a count of distinct visitors, inquiries, enrollments or sales. The click-through rate is clicks divided by impressions. These totals exclude Community Voice activity and audio plays; no newsletter reach or unverified customer outcomes have been added. This is one campaign’s measured activity, not a promise of future results.
Your business could be next
Give readers a reason to get to know you.
A restaurant might invite readers to book a table. A local service could introduce its team and explain how to request a quote. A business serving customers across several states could highlight an online offer. We’ll help choose the messages, destinations and placements that suit your business.
Tell us whom you want to reach and when you’d like to start. We’ll confirm availability, the campaign scope and pricing before you commit.
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This page is North Atlanta Star’s account of its advertising campaign. Paid promotion does not determine independent editorial coverage.