Audi Picks Georgia for Its First U.S. Factory, Promising $4 Billion and 4,500 Jobs

Audi has selected a site in Peach County, Georgia, for its first American automobile factory, a roughly $4 billion investment that could bring 4,500 jobs and a new line of premium SUVs to Middle Georgia.

The German automaker announced the decision over the weekend, choosing the Middle Georgia Megasite near Perry and Macon after weighing workforce availability, transportation access and an established Southern automotive supply chain. The facility is designed to build as many as 200,000 vehicles a year once full production begins in 2031.

That production target is several years away. Site grading is planned for 2027, with construction of the manufacturing facility in 2028, the Georgia governor’s office confirmed. Audi’s own Oct. 25 announcement describes initial construction activities beginning in 2027 and production in the early 2030s.

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Peach County becomes the next stop in the Southern auto corridor

Audi’s decision brings a global luxury brand into a growing manufacturing corridor already home to major vehicle and battery investments across Georgia and the Carolinas. The Middle Georgia Megasite sits in Peach County, with economic-development work shared by Peach, Macon-Bibb and Houston counties.

It is a location built around industrial logistics rather than an existing major automobile plant. The property offers access to Norfolk Southern rail service, major highways and routes to the ports of Savannah and Brunswick. State and local partners have prepared utilities and engineering work in advance to shorten the time a manufacturer needs before beginning construction.

The state has also committed its workforce-training infrastructure to the project. Georgia Quick Start will develop instruction tailored to Audi’s operations and work with the Technical College System of Georgia on a dedicated training facility. The company has not released a complete job-by-job wage schedule or hiring calendar.

For communities around Perry, Warner Robins and Macon, the 4,500 jobs are a forecast tied to a plant that has not yet been built. Hiring will depend on construction progress and the production schedule; the headline number does not mean thousands of jobs are immediately available.

Why Audi wants to manufacture in America

Audi is a major seller of premium cars and SUVs in the United States but has not previously operated an American production plant under its own brand. Producing vehicles closer to U.S. buyers would cut some exposure to currency shifts, import duties and long international supply routes.

The investment also arrives after a difficult period for the brand. Audi’s U.S. sales have declined in 2026, and the company said American tariffs cost it about €1.2 billion in 2025. President Donald Trump pointed to tariffs in celebrating the Georgia deal, while Reuters reported that higher duties have also added cost and uncertainty across the industry.

Audi says the Georgia facility will produce premium SUVs intended for North American customers. Q7, Q8 and Q9 models have been reported as possible products, but the company’s official announcement does not provide a final model-by-model factory lineup.

The Georgia project would expand Volkswagen Group’s manufacturing footprint in the Southeast, where affiliated Scout Motors is also developing an automobile plant in South Carolina.

What the $4 billion promise does not settle

Large manufacturing announcements often become the starting point for years of road, utility, supplier and workforce planning. The Audi project is no exception. The announced investment, job count and eventual production capacity are targets rather than completed work.

Georgia has not yet provided a complete public accounting of the incentives and infrastructure commitments associated with the plant. The final number of supplier jobs, the average wages offered and the local tax effect also remain to be established.

Even so, the location decision is significant: a company that has built its American business around imported vehicles intends to establish a major production base in Peach County. If the factory reaches its stated targets, thousands of Central Georgia households could find their economic future tied to the growth of a German luxury automaker.