Holly Jolly Market Brings Free Holiday Shopping and Family Shows to Roswell

You42 Studios in Roswell will host a two-day Holly Jolly Market Dec. 12–13, with free admission to an indoor marketplace and family entertainment, plus separately priced children’s activities and Santa experiences.

The market runs Saturday from 10 a.m. to 4 p.m. and Sunday from noon to 6 p.m. at 11000 Alpharetta Highway. Local vendors, holiday food and drinks will fill the venue’s Main Street marketplace.

At The Block Theater, planned entertainment includes story time with Mrs. Claus, a magic show and a Christmas bubble show. Those performances are free, although programming may change and seating is subject to capacity.

Families who RSVP in advance will receive a one-time 10% food-and-drink coupon at check-in.

What costs extra

The Holly Jolly All-Day Adventure Pass costs $15 per child and covers an indoor activity area with inflatables, crafts and holiday games. Each participating child needs a pass for the selected day, and a parent or guardian must remain with children.

A separate Brunch with Santa takes place Saturday, Dec. 12, from 9:30 to 11:30 a.m., starting half an hour before the market opens. It includes a breakfast buffet, a Santa visit at the table and photo opportunities. Advance prepaid reservations are required.

Brunch costs $40 for adults and $25 for children ages 3–12. Children 2 and younger attend free with a reservation. A package for two adults and two children costs $119.

Professional Santa photographs are another paid option: $30 for a five-minute family session. Families can reserve a time in advance; walk-up appointments depend on availability.

Free general admission does not include the activity pass, brunch or professional photo session. Families can choose those extras separately through the event’s reservation page.